How One Marketing Expert Multiplied His Content Output Using AI Agents: A Real-World Case Study

Discover how Blas transformed his content strategy and business visibility using nemo's no-code AI platform

The Challenge: Quality Content at Scale

Creating great content consistently is tough for anyone, but especially business leaders. Blas Giffuni knows this firsthand. As Head of North America at Navigamo, he was juggling a demanding role while trying to build his reputation in the AI space.

Blas wanted to produce quality social media posts and articles without burning out or cutting corners on strategy. His solution? He built "Alicia," a custom AI writing assistant using nemo's no-code platform.

After Alicia, many more specialized agents followed. But Alicia started it all.

once we had a typewriter, now we have nemo AI content assistants

Building Alicia: More Than Just Another AI Tool

Unlike other options out there, Alicia (a nemo conversational agent) doesn't just spin out content at the drop of a hat. Instead, she actually interviews you before drafting anything. In collaboration with a content strategist, Blas trained Alicia to be an inquisitive writer and editor.

Now, Alicia makes sure Blas's strategy is crystal clear, the content is tailored to the audience, and brand voice stays consistent. Plus, Alicia remembers feedback and gets better over time. It's a writing partner that continuously learns and adapts.

You too can employ the nemo approach: 1. Human → 2. Strategy → 3. Tool → 4. Result.

nemo's process depends on you, the brains of the operation; as your AI engine, nemo allows you to build tailored agents like Alicia to empower your work.

Remarkable ROI After One Year

After using Alicia to support Blas's content efforts, the results are obvious:

Content Production

• Multiplied the number of posts (from 1.5/average to 4 per week) while spending less time overall

• Populated the Navigamo blog maintaining high standards even with increased volume

• Improved content quality; answering Alicia's specific questions sharpens focus and results in better output

• Streamlined content writing process; from idea to draft now takes about 30 minutes

• Expanded range of covered topics from focusing on the very familiar (SEO) to a range of related subjects: AIO, AI Strategy and even AIAIO

Business Growth

• Increased reach (+346.9% impressions) and followers (+15.8%) YoY on LinkedIn

• Exponentially higher engagement rates

• Built reputation in the AI world as a thought leader

  
  

New Opportunities

• Facilitated meaningful conversations with clients

• Led to podcast interviews and speaking opportunities

• Generated participation in local events and industry discussions

How nemo Conversational Agents Made This Possible

Blas's success story illustrates several key advantages of the nemo approach:

1. True No-Code Simplicity

Anyone who can send an email can create smart AI agents like Alicia. No technical expertise required.

2. Multi-LLM Flexibility

"If you're married to a single LLM, you're missing a whole lot," Blas explains. With nemo, you can:

• Choose the best AI model for each specific task

• Test and compare different LLMs (Claude, ChatGPT, etc.)

• Optimize performance based on your unique use cases

3. Centralized Efficiency

Instead of juggling multiple AI tools and platforms, nemo provides:

• One familiar interface for all your AI agents

• Repeatable, easy-to-reference prompts

• Centralized training materials and context

Beyond Writing: Your AI Helpers Are Waiting

Alicia was just the beginning for Blas; perhaps a content agent can be a great first step for you too.

Ask: what repetitive stuff eats up your day? Maybe you could use a research-focused assistant that digs up information faster than you ever could, and remembers your priorities without having to remind it each session.

Got customers asking the same questions over and over? Build a customer service agent that handles the routine stuff 24/7 and prequalifies leads while you focus on the complex issues that actually need your personal touch.

Your go-to market might use some help too. Imagine having a marketing intern that helps brainstorm campaigns, keeps your messaging consistent, and never runs out of ideas. The trick is starting with one task, say social media posts, that you tend to fall behind on, then expanding from there.

Ultimately, nemo allows you to centralize and simplify your AI efforts. You get to create specialized agents for different purposes under one familiar platform, so you are not bouncing between several AI tools. Easy, faster, all in one place AI.

The Human-Centric Difference

Navigamo didn't create nemo for the crucial, business critical tasks; rather, it’s for things that either tend to be deprioritized or are very resource intensive.

As Blas puts it, "Let people do what they do best." AI conversational agents handle the cumbersome, repetitive stuff so you and your team can focus on the work that actually matters, like: strategic thinking, relationship building, and creative problem-solving.

Certainly, customers still want to talk to real humans when things get complicated; all you have to do is tell your nemo agents which scenarios require employee help. Meanwhile, your team won't be bogged down by the umpteenth "What’s your return policy?" type questions.

Your Turn: Time to Get Started

Blas's story shows what happens when you stop overthinking AI and just start using it. The best part about nemo? You don't need to be a tech genius or begin a complex development project. If you can figure out email, you can build your own conversational AI assistant.

Start small—maybe with something like content creation or customer questions. See how it works for your business. Then, as you get comfortable and see results, you can add more AI helpers to your team. The platform grows with you, so you're never stuck with something too simple or overwhelmed by something too complex.

Ready to Put AI Agents to Work?

AI isn't going to run your business for you. But it can definitely make running your business a lot easier. With the right approach, you can multiply your impact without multiplying your stress.

Whether you're drowning in content creation, tired of answering the same customer questions, or just want to free up time for the work you actually enjoy, nemo's up for the challenge. So what are you waiting for? Get started building your first agent in minutes, then see where it takes you.

Because nemo helps you work smarter, not harder.

About nemo: nemo is a no-code AI agent builder that lets anyone create smart AI assistants without needing to know code. Built by Navigamo, nemo connects to multiple AI systems and focuses on making you better at what you do, not replacing what you do.

This blog was written via a human-Alicia collaboration.