How to Choose the Right AI Agent for the Job

Not sure if you need an agent for sales, service, or something else? Start here.

A team of professionals who chose the right agent for the job

If you’re new to nemo, one of the first questions you might have is:

“What kind of AI agent should I create?”

Perhaps you can think of many things the agent can help with, like customer service issues, corporate policy Q&As, answering website questions, and other labor-intensive tasks.

You may also be trying to decide between an agent who interacts with employees and one who works with people outside the company.

Here are a few factors to consider when choosing the right agent for the job:

1. Who Will Be Talking to This Agent?

Before you name it or train it, ask yourself:

Is this agent meant for people inside my company, or people outside of it?

External-facing agents interact with:

• Customers

• Prospects

• Website visitors

• Newsletter or campaign audiences

Internal-facing agents interact with:

• Employees

• Department teams (HR, IT, marketing, etc.)

• New hires or partners

nemo tip: If your agent needs access to private company documents, it’s likely internal. If it’s answering questions about your services or products, it’s probably external.

2. What Job Do You Want the AI Agent to Do?

Here are the most common types of agents people build with nemo—along with real- world examples.

Customer Support Agent

For answering frequently asked questions and providing basic troubleshooting.

• Helps reduce support tickets

• Can direct users to the right resources or human agents

• Ideal for post-sale or help center use

  
  

Examples:

• “How do I track my order?”

• “What’s your return policy?”

• “How do I reset my password?”

Sales Support Agent

For answering pre-sale questions and helping qualify leads.

• Shares product information

• Handles basic pricing or feature comparisons

• Can be used to collect lead data with opt-in

Examples:

• “Which plan is best for a team of 10?”

• “What integrations do you support?”

• “Can I talk to someone about a quote?”

Marketing Agent

For supporting campaigns, explaining offers, or engaging new prospects.

• Can be embedded on landing pages

• Explains value propositions

• Helps generate interest in content, downloads, or demos

Examples:

• “Tell me more about this bundle offer.”

• “Can I get a sample?”

• “How do I join your newsletter?”

HR/People Ops Agent

For assisting employees and reducing internal email traffic.

• Answers policy questions

• Helps onboard new employees

• Connects team members with internal documents

Examples:

• “Where can I find the benefits handbook?”

• “How do I request time off?”

• “What’s the parental leave policy?”

Internal Support Agent

For operations, IT, finance, or other internal-facing tasks.

• Provides access to how-to documents and SOPs

• Acts as a searchable knowledge base

• Offers guidance on internal tools and processes

Examples:

• “What’s the Wi-Fi password at the Chicago office?”

• “How do I file an expense report?”

• “Where’s the latest sales deck?”

  
  

3. Can One AI Agent Do Multiple Jobs?

   
   

Technically, yes. But in most cases, it’s better to keep things focused.

If an agent tries to cover too many topics or audiences, it can confuse users—and the agent itself may struggle to give accurate responses.

It may be okay to combine jobs if:

• You’re a small team and want one internal agent for HR, IT, and onboarding

• The topics are individually documented and easy to separate in training

However, it’s usually easier to create multiple agents to keep things separated. nemo makes it easy to duplicate and tailor agents as your needs grow.

Give Your AI Agent a Clear Identity

Your agent’s name and personality matter—especially for helping people trust and understand it.

For external agents:

Choose names that feel helpful and aligned with your brand

• “Penny the Product Assistant”

• “Navigator”

• “Ask Elektra”

For internal agents:

Use names and tones that feel familiar and friendly to your team

• “HR Helper”

• “Company Guide”

• “nemoBot”

Set a tone of voice that matches the role—friendly and casual for HR, concise and confident for sales, clear and helpful for support.

Quick Cheat Sheet to Choosing the Right AI Agent

If you want to....	Create a...
Help customers with common questions	Customer Support Agent
Engage visitors with product or pricing info	Sales Agent
Support marketing campaigns or lead capture	Marketing Agent
Answer employee questions about policies	HR Agent
Guide team members on tools or internal processes	Internal Support Agent

Still Not Sure What AI Agent You Need? Start with One.

At the beginning, it’s usually best to keep things simple. Think of where you need the most help, and start there—one agent, one job.

After launch, having a focused agent will make it easier to evaluate its performance. And it will make it easier to build additional focused agents for other tasks.

Ready to get started? Create your first agent